SEO Case Study Strategy #1: Content

I have to apologize. Because I’m working on the business side of things, when I do get to write a case study it is kind of delayed. But this is one of many case studies so you can get more data from the different ones that we are going to do as well.

Because this case study blog post is delayed from when we built the website, the Hawaii Tree Service Company rankings are already almost on the the first page for the search term “hawaii tree services”. Check it out: (more…)


SEO Client Case Study: The Study Of SEO

SEO Client Case Study: The Study Of SEO

To train you on the basics of search engine optimization, also known as SEO, what better way than to educate by doing it ourselves? That’s exactly what we are going to do here.

What we will be doing in the coming weeks to a month or so is documenting a real live client of ours. We will be showing you the components and step-by-step processes of how we implement SEO.

Understand, there are a lot of SEO companies and “gurus” out there and they may have their own way of conducting SEO to their websites. Some techniques may work for them which is great. But what we do here is how we implement and approach SEO. And it’s been working well so far… There’s not only one recipe for baked cookies – we just like our recipe a whole lot better because it’s ooh so good!

Our case study will be on a Hawaii tree service company. The company’s domain is (more…)


The Death Of Email Marketing

The Death Of Email Marketing

In 1997, the dawn of the internet and the web, email marketing was on fire! During that time rolodexes began to convert to email address lists and salespeople and marketers alike turned to cold emailing rather than cold calling.

If you were a business owner and sent out an email campaign to market your business during that time you probably seen about a 91.1% open rate on your emails. This high open rate was probably due to the “newness” of email. Everyone was excited to get an email and use the new features that the internet brought. Clickthrough rates to the product or the “buy” button was about 73% at during that time.

But (more…)


Organic Search Results Versus Pay Per Click

Organic Results VS PPC

Our main focus in our online marketing strategies are on inbound marketing such as search marketing and search engine optimization. We have tracked and gathered data from a wide spread of online marketing campaigns from pay per click, organic search result traffic, to social media.

One adversity we get when offering prospected clients with our search engine optimization services is the use of pay-per-click instead.

Getting onto the premium spots on search results is highly sought after. But some businesses owners refrain from implementing SEO services because they know they can just pay for pay-per-click advertisements to get onto those premium spots. Which is true. But through our data and findings, pay-per-click campaigns may not be as effective and may turn out to be more costly in the long run.

Cost

Depending on the business’s industry (more…)