Our main focus in our online marketing strategies are on inbound marketing such as search marketing and search engine optimization. We have tracked and gathered data from a wide spread of online marketing campaigns from pay per click, organic search result traffic, to social media.
One adversity we get when offering prospected clients with our search engine optimization services is the use of pay-per-click instead.
Getting onto the premium spots on search results is highly sought after. But some businesses owners refrain from implementing SEO services because they know they can just pay for pay-per-click advertisements to get onto those premium spots. Which is true. But through our data and findings, pay-per-click campaigns may not be as effective and may turn out to be more costly in the long run.
Depending on the business’s industry (more…)