SEO Case Study Strategy #1: Content
I have to apologize. Because I’m working on the business side of things, when I do get to write a case study it is kind of delayed. But this is one of many case studies so you can get more data from the different ones that we are going to do as well.
Because this case study blog post is delayed from when we built the website, the Hawaii Tree Service Company rankings are already almost on the the first page for the search term “hawaii tree services”. Check it out:
The search was done in incognito mode and signed out from Google. I’ll explain why in a later post.
This first, and probably the most important, thing of search engine optimization is publishing good unique and authoritative content onto the website. If there’s one thing that I would have to tell anyone for SEO advice is this aspect right here.
Search engines were created because of content. A way of indexing and “organizing” the web’s content was necessary in order for people to find anything.
So you need content in order for search engines to rank you for anything.
Unique & Authoritative Content
Unique content is a given. Plagiarism is against the law and is very frowned upon by Google as well, for good reason. You need to implement unique content on your website that’s not plagiarized from anywhere, online or offline.
Content should be authoritative. You should publish content as being the authority of the subject and/or business. Wikipedia accomplishes this and that’s why they’re ranked at the top of search results for almost anything and everything.
This is exactly what we implemented in Hawaii Tree Service Company’s website.
The home page has a little over 500 words on there, which could use some work. The information is very practical and supplies the reader with the information he/she needs to know about the company. But as you can view, we have several pages published about more specific subjects and service offerings that the company provides:
- Tree Trimming
- Tree Removal
- Tree & Plant Maintenance
- Hedge Trimming
And within those pages the content/copy is unique and has an authoritativeness so that people searching for terms relevant to the subjects, will have a good chance of coming across it and perhaps converting them into a customer.
We’ll continue to update you on the progress of this website…